Monthly Archives: May 2007

Traffic, Downloads, and Sales – Search Engines Compared

Everyone knows that Google is king when it comes to generating traffic for your website. In fact, many webmasters practically disregard Yahoo and MSN altogether in their SEO efforts. And software download sites? Their time has passed, right? I’d be … Continue reading

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The Voice of the Customer in Online Marketing

There’s a basic concept in Six Sigma called Voice of the Customer. When you’re defining a project, you need to identify the critical-to-quality (CTQ) elements in your process that matter to the customer. Too often though, the voice of the … Continue reading

Posted in Business Process Improvement, The Business of Software, business, entrepreneur, internet, marketing | 1 Comment