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Monthly Archives: May 2007
Traffic, Downloads, and Sales – Search Engines Compared
Everyone knows that Google is king when it comes to generating traffic for your website. In fact, many webmasters practically disregard Yahoo and MSN altogether in their SEO efforts. And software download sites? Their time has passed, right? I’d be … Continue reading
Posted in internet, marketing, microISV
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The Voice of the Customer in Online Marketing
There’s a basic concept in Six Sigma called Voice of the Customer. When you’re defining a project, you need to identify the critical-to-quality (CTQ) elements in your process that matter to the customer. Too often though, the voice of the … Continue reading