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Monthly Archives: September 2007
Software Conversion Benchmarks
Fireclick has published some interesting numbers on software conversion rates on their site: http://index.fireclick.com/fireindex.php?segment=9 Fireclick is a web analytics company owned by Digital River, which owns a huge chunk of the payment processing market for software vendors. The data is … Continue reading
Posted in The Business of Software, marketing
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The Excel 2007 Ribbon Haters Club
I admit I have totally waffled on my opinion of the Ribbon. At first I thought it was a nice looking change. Then I started using it and thought it was a nuisance. Then I got used to it (somewhat). … Continue reading
Posted in Excel 2007, Office 2007
3 Comments
Numbers That Boggle Your Mind
I was recycling some old magazines today, and I accidentally dropped the May issue of Quality Digest on the floor. It fell open to a page I had put a hard crease in. I looked at the page again and … Continue reading
Posted in General, business, entrepreneur
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Seven Motivational Techniques for MicroISV’s
Someone on the Business of Software forum asked how others motivate themselves to get working. This is a timely question. The jump from FlowBreeze 1.x to FlowBreeze 2.0 has been a long struggle. The code base has grown 3X and … Continue reading
Posted in General, The Business of Software, software
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MicroISV Survey Results
The Business of Software blog posted Part II of their microISV survey. (Part I van be found here.) I have to admit that I was surprised by some of the low revenue numbers. But I’m one of those obstinate people … Continue reading
Posted in The Business of Software, business, microISV, software
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The Piracy Loss Formula
Due to the recent incompatibilities between Vista and the 3rd party licensing tool I use for FlowBreeze, I have been re-examining how I look at anti-piracy protection. I’ve decided it all boils down to a simple formula: PL = F(SLS … Continue reading
Posted in The Business of Software, microISV, software
3 Comments