Monthly Archives: September 2007

Software Conversion Benchmarks

Fireclick has published some interesting numbers on software conversion rates on their site: http://index.fireclick.com/fireindex.php?segment=9 Fireclick is a web analytics company owned by Digital River, which owns a huge chunk of the payment processing market for software vendors. The data is … Continue reading

Posted in The Business of Software, marketing | Leave a comment

The Excel 2007 Ribbon Haters Club

I admit I have totally waffled on my opinion of the Ribbon. At first I thought it was a nice looking change. Then I started using it and thought it was a nuisance. Then I got used to it (somewhat). … Continue reading

Posted in Excel 2007, Office 2007 | 3 Comments

Numbers That Boggle Your Mind

I was recycling some old magazines today, and I accidentally dropped the May issue of Quality Digest on the floor. It fell open to a page I had put a hard crease in. I looked at the page again and … Continue reading

Posted in General, business, entrepreneur | Leave a comment

Seven Motivational Techniques for MicroISV’s

Someone on the Business of Software forum asked how others motivate themselves to get working. This is a timely question. The jump from FlowBreeze 1.x to FlowBreeze 2.0 has been a long struggle. The code base has grown 3X and … Continue reading

Posted in General, The Business of Software, software | 4 Comments

MicroISV Survey Results

The Business of Software blog posted Part II of their microISV survey. (Part I van be found here.) I have to admit that I was surprised by some of the low revenue numbers. But I’m one of those obstinate people … Continue reading

Posted in The Business of Software, business, microISV, software | Leave a comment

The Piracy Loss Formula

Due to the recent incompatibilities between Vista and the 3rd party licensing tool I use for FlowBreeze, I have been re-examining how I look at anti-piracy protection. I’ve decided it all boils down to a simple formula: PL = F(SLS … Continue reading

Posted in The Business of Software, microISV, software | 3 Comments