I’m always looking for new avenues to get the word out about FlowBreeze, so recently I ran an experiment using StumbleUpon’s advertising program. If you’re not familiar with StumbleUpon, basically it’s just a random site re-director. StumbleUpon users are served up random pages based on their preferences and demographics. If they like a page, they can give it a thumbs up, tag it for their personal bookmarks, or write a review. On the other hand, if they don’t like a page, they can give it a thumbs down. The more thumbs up a page gets, the more frequently it is served.

Occasionally they are served sponsored pages, which is how the advertising program works. They charge $0.05 per visit with a 100 visit per day minimum. When you sign up for StumbleUpon advertising, you can specify the following (see image below):

- Target URL.
- Category. (I tried both the Software and Shareware categories)
- # Visits/day (100 minimum at $0.05 / visit = $5/day minimum).
- Demographics (male/female/both, age, country, state, and city)

StumbleUpon Ad Setup

My Stats:
- Visits: ~500
- Downloads: 0
- Purchases: 0

My Reviews:
- 3 thumbs up.
- 5 thumbs down.
- Telling comment made by one reviewer: “Boo proprietary software.”

Why I Did It:
1. Because I love StumbleUpon. Of all the social bookmarking sites, it’s the only one I truly use and dig (pun intended).
2. I have actually purchased items from pages I’ve Stumbled.
3. BreezeTree.com has been Stumbled in the past and vistors have converted.

Key Downsides:
- Targetting is too broad.
- Audience probably looking for freebies.
- Targetting is limited to one country or all countries. There is no subset for a single campaign.
- Ads start running at midnight, so targetting global visitors will eat up your visits before the U.S. wakes up for breakfast.

Who I Would Recommend It For:
- People with a lot of money to throw around.
- Sites trying to build a buzz.
- Sites that offer free or cool content.
- Site hoping to gain gain backlinks.

The Bottom Line:
My $25 would have been better spent lighting a $5 cigar with a $20 bill (or better yet, a $20 cigar with a $5 bill).

Posted in Uncategorized.