FlowBreeze Flowchart Software - First Year Sales Stats

I wanted to say Thanks! to all the BreezeTree customers who have made this a great first year.

The first six months were a little slow, but after the release of FlowBreeze 1.2, sales really started to pick up. FlowBreeze (a Flowchart Generator for Excel) has benefited from a lot of word of mouth marketing. Plus, the internet has a way of rewarding you over time. As a site’s age grows, it collects a few links here and there, and rises in the search engines.

I’ve decided to publish my sales growth numbers along with traffic growth. I’m too secretive to provide actual numbers, so I’ve normalized the first month of sales and traffic equal to one (1). Numbers-wise, I will say that the traffic is up over 40,000 visits per month. However, that isn’t unique visitors and doesn’t filter out spiders and bots. The main point of interest is the trend.

Sales for most software vendors start out slow, but FlowBreeze benefited from having a beta test signup in place for 6 months prior to release. Beta testers were given a 50% discount, so I was able to sell a decent number of licenses right out of the gate.

So, without further blabbering, here are the sales growth and traffic growth charts:

This third chart is traffic overlaying sales. The interesting thing is that traffic is a clear leading indicator of sales. That may seem like an obvious correlation, but it’s reassuring to see that BreezeTree.com is getting relevant traffic growth.

Overall, I would say that this little flowcharting utility has outperformed my first year’s expectations. I will continue to improve the product and add features based on customer feedback. I am looking forward to releasing version 2.0 soon.

I will also be leveraging the FlowBreeze platform in several ways this year. First, I will leverage the existing code base to spawn off a Value Stream Mapping version of FlowBreeze. The other way I will be leveraging it is by taking advantage of Excel’s built-in data analysis strengths. this will come to light not only in the Value Stream Mapping product, but also in a Business Process Mapping tool that add metrics and process modeling to flowcharts.

So thanks again to everyone who has helped make this a great first year, and I look forward to having an even better second year.

- Nicholas Hebb