Checking the morning round of news sites, I see that Google’s announcement of on-line storage is making a big splash. I fail to see the excitement. Not only is this already available elsewhere on the net, none of the other companies have a mission statement that reads like Google’s.
From http://www.google.com/corporate/:
“Google’s mission is to organize the […]

I’m working on a new product, and I’ve been doing a lot of search for related content lately. Maybe it’s just me, but my feeling is that the results are getting worse and worse. Hence, the top 10 signs your Google search results suck flowchart:
(Click to enlarge)

Until this past week, I’ve never been able to tell whether AdWords was paying for itself or not. Somewhere between my ads and the payment processors, my tracking lost its way. It all hinged on a) the tracking working through the payment processors or b) the customer clicking the link to return to the BreezeTree […]

In my last post I kind of took a pot shot at Microsoft’s focus on SharePoint Services, insinuating that the internal push was driven in part by competition from Google Docs and Spreadsheets. But I don’t think that Microsoft really has much to worry about. Yeah, Google Spreadsheets are still kind of kludgey. But I’m […]

Overwhelmed by all the advice you read about running an AdWords campaign? Here’s a simple and concise list I’ve gathered from several reliable sources:

Break your campaign in groups of 10-20 highly related keywords.
Use exact matching or phrase matching, but avoid broad matching.
Use negative keywords (e.g., -free) to improve CTR & lower cost.
Put keywords in […]