I’m always looking for new avenues to get the word out about FlowBreeze, so recently I ran an experiment using StumbleUpon’s advertising program. If you’re not familiar with StumbleUpon, basically it’s just a random site re-director. StumbleUpon users are served up random pages based on their preferences and demographics. If they like a page, they […]

Checking the morning round of news sites, I see that Google’s announcement of on-line storage is making a big splash. I fail to see the excitement. Not only is this already available elsewhere on the net, none of the other companies have a mission statement that reads like Google’s.
From http://www.google.com/corporate/:
“Google’s mission is to organize the […]

I’m working on a new product, and I’ve been doing a lot of search for related content lately. Maybe it’s just me, but my feeling is that the results are getting worse and worse. Hence, the top 10 signs your Google search results suck flowchart:
(Click to enlarge)

When I loaded up new screenshots a few weeks back, I decided to replace Lightbox 2 with John Reid’s PopBox. The more I see Lightbox, the more I find it annoying. It just seems slow. And no matter how many times I use it, I still hit the back button occasionally.
It turns out I’m not […]

In my last post I kind of took a pot shot at Microsoft’s focus on SharePoint Services, insinuating that the internal push was driven in part by competition from Google Docs and Spreadsheets. But I don’t think that Microsoft really has much to worry about. Yeah, Google Spreadsheets are still kind of kludgey. But I’m […]

Everyone knows that Google is king when it comes to generating traffic for your website. In fact, many webmasters practically disregard Yahoo and MSN altogether in their SEO efforts. And software download sites? Their time has passed, right?
I’d be lying if I said I didn’t agree with those statements. I look at my stats everyday, […]

There’s a basic concept in Six Sigma called Voice of the Customer. When you’re defining a project, you need to identify the critical-to-quality (CTQ) elements in your process that matter to the customer. Too often though, the voice of the customer isn’t heard until _after_ they become a customer. What about potential customers?
Taking a step […]

If you use FireFox on a daily basis, no doubt you have your own list of favorite add-ons. But who has the time to constantly be on the lookout for new ones? So, this list was put together for anyone who does business online and needs tools to help you be more efficient.
The Top 10
1. […]

It may sound nutty, but I decided to use Excel 2007 to re-design my website. OK, the title of this post is a bit misleading. I didn’t actually design the web pages themselves with Excel 2007, but I did use it to create all the new graphics.
The Excel 2007 development team did a wonderful job […]

Overwhelmed by all the advice you read about running an AdWords campaign? Here’s a simple and concise list I’ve gathered from several reliable sources:

Break your campaign in groups of 10-20 highly related keywords.
Use exact matching or phrase matching, but avoid broad matching.
Use negative keywords (e.g., -free) to improve CTR & lower cost.
Put keywords in […]

One of the more frustrating things about selling online is dealing with AVS mismatches. Sometimes you get an email from a customer complaining that your payment processor won’t accept their credit card. Most of the time, though, the sale is lost without notice - unless you’re scanning your transaction logs daily.
So What is an AVS […]